How One Move Was Able to Double The Value Of A Business
James Garvey and his partner were able to double the value of a business. They grew Objective Loyalty from a standing start in 2005 to $2.5 million in EBITDA before they decided to sell their email marketing platform.
Garvey’s investment banker spent six months shopping the deal without a single offer. Then Garvey decided to switch tactics and approach the strategic partners who already knew the company well.
Garvey got an offer and was able to double it quickly through some shrewd negotiation.
Listen below to see how one pivot doubled the value of this business!